Quick Start Marketing Systems

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Attention: For Real Estate Investors that are relatively NEW to the business...

How to find more deals with less effort, pocket $4,281 on the first day and never worry about not buying enough houses again

(And no, this has absolutely nothing to do with a high-priced, over-promising, under-delivering, 'Get Rich In Real Estate' book, tape, seminar, boot camp or web-only lead generation service)

FROM: David Zehala
12-04-2008

I’d like to introduce you to Howard.

Howard is new to the real estate investing business. He’s 55 years old. Married. No kids. He owns an engraving business and is bored to death with his job. Howard feels trapped in the business.

A year or so ago, Howard decided to take the bull by the horns and like many of us, he decided to become a real estate investor. This was a huge step for him for a couple of reasons.

First of all, he wasn’t sitting on a pile of cash. Most of his wealth was tied up in the business. This meant working two jobs and saving his money until he got a few deals under his belt.

Secondly, he was concerned about his timing. It seemed like everyone was trying to get into this business. He wanted to do more than just survive.

And finally, he underestimated the criticism he would get from friends. Everyone seemed supportive on the surface, but Howard felt otherwise.

When we first met Howard he was in information gathering mode.

He would hang out at our Real Estate Investor Association (REIA) meetings. He attended all of our break-out sessions. He seemed to have a good head on his shoulders.

About 3 months later, he showed up unannounced at our office and declared he was ready to buy one of our wholesale properties. We quickly obliged him and closed on the house a few weeks later.

Over a 5 month timeframe, we ended up doing a few more deals together. From our point of view, everything was going pretty well.

What we didn’t know was that Howard was struggling.

Although Howard was doing pretty well rehabbing our wholesale properties, he knew he was leaving serious money on the table buying them from us. He realized it was time to go out on his own and that’s when the stress started to kick in.

You see, marketing wasn’t his thing. He didn’t know where to start. And, he was working two jobs, so time and money was an issue.

He was also starting from scratch. No website. No business cards. No credibility kit. No marketing tools. Not even a decent phone number to put on a few signs.

To Howard’s credit he didn’t let any of that stop him. He ran a few classified ads and put up some bandit signs. He even tried going door to door. That’s when he hit the wall.

He simply wasn’t getting very many calls. His best month was 14 calls and 3 appointments. At that rate, there was no way he could become a full-time investor.

His other concern was deals. He had already made 5 offers and kept coming up short. He suspected that sellers were pegging him as a newbie. He looked ‘small’ and sellers knew it. This damaged his credibility. This also explained why many of them never returned his calls.

That’s when Howard came to us looking for help.

Howard knew that we had a marketing system that allowed us to run powerful TV, radio, outdoor, direct mail, print ad and web-based advertising campaigns. He knew that we had been using the System for years and we were buying 8-10 houses a month.

He also knew that we licensed this System to other investors and it was up and running in 53 TV markets across the United States. Although he couldn’t afford the TV or radio part, he figured everything else was in reach.

What Howard didn’t know was that he was not alone. Over the last few years we had been approached countless times by investors thirsty for a lower cost, ‘Quick Start’ marketing system. For whatever reason, it took that meeting with Howard to get us going. After doing some research, here’s what we discovered:

First of all, no one was addressing the marketing needs of investors in an integrated and systematic way. Everything was a la carte. Purchase a website from company A. Direct mail system from company B. Vanity number from Company C. And, so on. This was slowing investors down and overcomplicating things.

Secondly, the costs to put together a System on your own were staggering. $3,149 for a website? $3,995 for a direct mail system? $1,250 a month for a few web leads? This was putting investors in a financial hole before they even got started.

And finally, we already had a System in place. All we needed to do was ‘tweak’ our 1-800 -PAYCASH System by eliminating the TV and radio components. This would allow us to offer the System at an ultra-low price. It would give investors a quick and easy way to get started. And, it would give them a fair chance.

That’s exactly what we did…

So, here’s how it works:

We give you the ability to license our Quick Start Marketing System within a territory. Our territories are based on counties. When you license the System you get the exclusive right to use it in your area.

As part of this license, you’ll get everything you need to start running more effective billboard, bench ad, road sign, post-it note, door hanging, post card, letter, classified ad, print ad and web-based marketing campaigns.

To help you run these campaigns you’re going to get a marketing system. The System includes your own vanity number, website, marketing templates, business automation tools and access to our network of business partners. More on this later.

Getting you setup in the System is fast and painless. In most cases, you can start running advertising campaigns within 24 hours. Sellers that call your vanity number will get forwarded to your phone. Web leads get sent to your email address. In either case, you’re in complete control. No third party intervention.

And finally, there is no long term commitment associated with the System. You can go month to month. It’s that flexible and easy.

OK, let’s get back to the license…

As part of this license, you will get a Quick Start Vanity Number, Website, our copyright-free Marketing Tool Kit , Auto-Pilot Systems and access to our Business Partners.

For starters, you’re going to get a Quick Start Vanity Number. Vanity numbers are telephone numbers that spell something on the phone keypad. They play a huge role in outdoor advertising campaigns because it’s easier to recognize and remember words than it is random letters or digits. Consider this:

The average person driving 35 mph down a crowded city street has less than 2.7 seconds to see the sign, process the message and remember you. Which of these two numbers is more likely to get a call?

The vanity number wins hands down, but the question is by how much. The answer lies in a billboard study conducted in Philadelphia a few years ago. In this study, researchers split tested billboards using both numeric and vanity numbers in the same high traffic areas.

Over a 30 day period, they discovered that the billboards with vanity numbers generated 37% more calls. Are you using a numeric phone number on road sign campaigns? If so, the differences are even more dramatic.

As part of this marketing license, you will also get the Quick Start Website. In today’s environment having a professional looking website and a steady stream of web leads isn’t a luxury, it’s a necessity. Here’s why:

First of all, the web is a great source of leads. Nearly 75% of all US households have an internet connection with the average person spending 1.4 hours a day surfing the net. As marketers, these are windows of opportunity that cannot be ignored.

Secondly, web leads are difficult to generate on your own. It’s virtually impossible to run a local pay-per-click ad campaign. This means you’re stuck running a ‘regional’ campaign and dealing with a high margin of error. This can triple your cost per lead.

And finally, having a website is a huge source of credibility. Most of the sellers that meet with you will take the time to check you out on the website. In their eyes, the website legitimizes your business and gets them in the door. Don't have a website? Go ahead and plan on having fewer appointments.

You’ll also receive our Quick Start Marketing Tool Kit. The kit comes loaded with everything you need to start running highly successful outdoor, direct mail, print ad and web based marketing campaigns. This helps diversify your marketing.

This is important because consumers have media biases. A seller that angrily tosses your post card in the trashcan one day might call you weeks later off a road sign. Go figure. Overcoming this bias will require you to mix up your marketing and advertising using more than one medium.

Additionally, it’s risky putting all of your eggs in one basket. Most investors rely way too heavily on a single lead source – usually, classified ads. What happens if the media fails you that month? How about 2 months in a row? If that’s all you have then you’re headed for some tough times.

You will also benefit from our Quick Start Auto-Pilot Systems. Marketing is a numbers game and you need to focus on the deals that will make you money. In most territories, that means focusing on 13-17% of your total calls.

The challenge here is pretty simple. The faster you can filter out the retail deals and get to the ones with equity, the more successful you will be. Doing this requires discipline, execution and a systems-oriented approach…especially, if you’re still working a full-time job.

Now imagine an environment that delivers a series of FREE recorded messages and special reports that help you screen out the tire kickers. What if every seller that contacted you through the web automatically received a series of follow-up emails and voice mails that helped you stick to them like glue? In our System, that’s exactly how it works.

And finally, you’ll get access to our network of Quick Start Business Partners. Good business partners are hard to find and knowing who to call can play a big role in your success. There are hundreds of companies out there vying for your business and it only takes one bad apple to send your business reeling.

In our System, we put you in touch with the best. These are the same business partners that we use, so you’re benefiting from our experiences. This saves you time, money and eliminates a lot of headaches.

Our partners carry all of our marketing material and you can order everything you need online. This includes bandit signs, business cards, post cards, post-it-notes, and more. This means one-stop-shopping, no delays and less hassle.

OK, let’s stop here for a minute and run down the entire list of everything you’ll get with your Quick Start Marketing license…

• Exclusivity in your territory.

  You get exclusive access to the entire marketing System within your territory. The vanity number, the website, and the marketing tools are all yours. You lock out the competition. You get all the leads.

• Quick Start Vanity Number.

  You get a toll-free vanity number (e.g. 800-XXX-CASH, 800-XXX-SELL). It’s perfect for your outdoor advertising campaigns because it’s memorable, easy to spell, implies a discounted offer and will increase your call volume by as much as 37%.

• 500 FREE Toll-Free Minutes.

  You get your first 500 minutes for FREE with each additional minute costing you 9.9 cents. No phone companies to deal with. No phone bills to pay. All the calls will ring directly to your phone.

• Quick Start Virtual Office.

  You get a web-based “virtual office” that tracks the time, date and phone numbers of all incoming calls (including unlisted and private numbers). All online reports are available 24 hours a day, 7 days a week. Perfect for managing your call backs and for ad tracking. Click here for a sample.

• Quick Start Website.

  You get a state-of-the-art investor website that comes loaded with all of the bells and whistles. This gives you instant credibility with sellers and provides you with a steady supply of leads. Dollar for dollar this is the best website value in the marketplace today. Click here for a sample.

• Web Leads.

  You get a constant and steady supply of web leads. Our search engine experts will do all the work while you sit back and enjoy the ride. All the leads are delivered to your email real-time. There’s no need to check an ‘online account’ 8 times a day. This allows you to beat your competition to the punch.

• Custom Domain Names.

  You can use your own domain name. In our System, we will help you setup your domain so it points to our website. This provides you continuity if you’re already running marketing campaigns. This also leverages your local brand.

• Quick Start Auto-Pilot Systems.

  You get automated marketing systems that incorporate the latest technologies. This includes streaming audio messages, email auto responders, voice broadcasting and downloadable FREE special reports. This helps you automatically deliver your marketing message and follow-up with sellers even while you sleep.

• FREE Recorded Messages.

  You offer sellers FREE recorded messages while they are on hold or when they visit the website. This helps you educate and screen sellers before you waste any precious time. This technique gives you more credibility with sellers and helps you stand out in the crowd.

• Automated Voice Mail Welcome Messages.

  You automatically deliver a welcome message to each seller that contacts you via the website. Within hours of reaching out to you, sellers receive an automated voice mail message reinforcing your commitment to help them with the sale of their house. This is a ‘virtual assistant’ that makes sure your leads never get stale.

• Automated 3-Step Email Auto -Responder.

  You automatically send three follow-up emails to sellers that contact you via the website. Within the first 48 hours, sellers will receive an email acknowledgement, meeting request and delivery of your FREE special report. You stick to your leads like glue and this buys you time when you get busy.

• Automated 12-Step Email Auto-Responder.

  You automatically send monthly emails to sellers that download the FREE special report. For an entire year, sellers will receive monthly email tips and reminders from you until they sell the house or unsubscribe to the emails. Looking for a competitive edge? This is it.

• Quick Start Marketing Tool Kit.

  You get over 37 marketing tools and templates that will help you run more effective outdoor, direct mail, print ad and web-based marketing campaigns. All of these tools are branded, ready-to-go and take advantage of the latest direct response advertising techniques. You can use them copyright free for as long as you stay in the System.

• Quick Start Business Partners.

  You get access to our rolodex of trusted business partners. They carry all of our marketing material and you can order everything you need online including bandit signs, business cards, post cards, post-it-notes, and more. This means one-stop-shopping, no delays and less hassle.

Here’s what a few of our clients have to say…

So, let me ask you this…

Are you stuck in a real estate marketing rut? Does your marketing plan belong on a milk carton? Are you busy right now and don’t have the time to do this on your own? Are you tight on cash and can’t afford a huge marketing investment? Are you using another system? Are you dissatisfied with the results?

If you answered yes to any of these questions, here are 10 more reasons why this is the best opportunity you’ ve been offered in a very long time:

1. You save countless hours trying to do it on your own.

   Imagine the work required to put together your own website, get a vanity number, develop your own tools, find good business partners and test the results. Is this the best use of your time?

2. You save a ton of money.

   Cash is king in this business and you can’t afford to write big checks or throw your money down the drain. In our System, you get a marketing license that saves you $4,251 in out-of-pocket cash (see below). This allows you to grow the business faster and save some money for a rainy day.

3. You get a marketing system that works.

   This is not theory. Our marketing systems are up and running in 77 territories. Many of our clients consistently generate triple digit return on investments (ROI) and represent some of the top real estate investing operations in the country. Could this many people be wrong?

4. You can be up and running within 24 hours.

   In most territories, the real estate investing market continues to be red hot. This won’t last forever. Your window of opportunity is right now. In our system, you waste little time getting started and you can be running marketing campaigns in a matter of days.

5. You gain instant credibility with sellers.

   Are you tired of looking like a ‘newbie’? Do you cringe when people ask to check out your website? In our System, you look like a real pro. This gives you instant credibility with sellers and gives you the confidence you need to convert more leads into deals.

6. You get a low risk way to test the real estate investor waters.

   Many of our clients are not full-time investors. Others are unsure how long they want to stay in the business. In our System, you’re not locked into a long term agreement and you get a money back guarantee (see below). This is a low-risk way to test the waters and see if real estate investing is right for you.

7. You get a competitive edge.

   Have you noticed the trends? REIA clubs pushing 1000+ members. Everyone using the same marketing tools? In our system, you get an exclusive license that puts you in a ‘competition free zone’. This separates you from the pack and helps you cut through the marketing clutter.

8. You maximize your profit potential.

   Have you read some of these testimonials? One investor bought 3-4 houses in the first month. Another netted $17K on his first deal? This is not coincidence or good luck. Our System helps put you in a position to win.

9. You will worry less and achieve more.

   Are you constantly worrying about finding your next deal? Do you find yourself wanting to accomplish more? In our System, you a get a constant flow of motivated seller leads. This gives you opportunities to close more deals and provides peace of mind.

10. You get an "easy" button.

    Our system is designed to improve your entrepreneurial lifestyle. We do not want to create another “job” for you. The foundation to handle all of your marketing is in place. This helps free up your time and allows you to focus on other parts of the business.

Need more proof? Let’s see what a few more clients have to say…

O.K., let’s go ahead and talk about price...

In our System, you will be charged a monthly license and setup fee.

Monthly license fees will vary based on the size of the county either small, medium or large and we offer multi- market discounts for investors that purchase 2 or more territories. We also accept all major credit cards.

The setup fee is a one-time only charge that gets you up and running in the System.

To use our online pricing tool to check on the availability and pricing associated with all of our exclusive territories, please click on the link below:

Now that you've had a chance to check out our pricing what do you think? Sounds pretty reasonable, doesn't it? If not, consider this:

• Getting a good vanity number can take months if not years to find. Most investors give up after several weeks and usually end up licensing a marginal 888, 877, or 866 number. License fees usually run $100 - $375 a month. Monthly telephone bills average $35 per month.
• If it’s been awhile since you checked out buying a real estate investor website, brace yourself, it’s not cheap. Today, you’ll pay at least $2,000 upfront plus a $75-$100 monthly fee. And that doesn’t include any pay per click advertising. That’s another $30-$40 per lead.
• Developing a war chest full of marketing tools and templates requires experience, time and knowledge. Short term your best option is to get yourself some decent training. That means spending several long weekends away from home and paying a minimum of $2,800 per seminar.
• Putting your business on auto-pilot requires technology, tools and time. At a minimum here are a few of the things you’ll need: Email auto-responders ($13/mo), voice broadcasting ($35/mo), streaming audio ($20/mo) and web hosting ($10/mo).

These are just a few of the hard costs that will add up in a hurry. Based on these numbers, you’re looking at spending $7,000-$8,000 in the first year alone. Can you afford to spend this kind of money right now? Is this the best use of your cash?

And, what about cost of your time? It can take months if not years to put it all the pieces together. How do you value that?

Based on our calculations, it's going to be at least 8 times cheaper licensing our System than it would be trying to do this on your own. It also means you're going to save $4,251 in upfront cash and you can get started today. How can you afford to wait?

Decisiveness Required

OK, now for a dose of reality. When we license you this System you’re getting what’s called an area exclusive license. This means you get a ‘zero competition zone' and that's the good news. The bad news is that when we offer you this kind of exclusivity the territories tend to sell out fast. Here’s why:

First of all, we are constrained by the number of vanity numbers we have. We have collected a few good ones over the years, but unfortunately, we do not have an unlimited supply.

Second, we are aggressive national advertisers. The news about our system is spreading fast and that means the more desirable counties will sell out first. We pre-sold 22 counties before our initial launch.

And finally, the real estate gurus are lining up to resell our System. These guys are thirsty for more services to sell and have huge followings. Once they start churning the butter, we can promise you that everything will be sold out.

This means that the race is on and you’ll need to act fast if you want to get your hands on the System. This will require decisiveness on your part...

Still not convinced? Would you like to listen in on one of our Teleclinics that explains the program in more detail? How about going online to view more of our sample media? If that’s the case…

And finally, as true marketers, we wouldn’t be doing our job if we didn’t try to sweeten the pot and entice you with some really good money making bonuses. Try these on for size:

Bonus #1:

NEW RESEARCH: Cracking the Color Code on Road Signs ($287 value)

I wouldn’t say that reading this newly published outdoor advertising study on the “The Importance of Legibility, Contrast and Color Using Road Signs” will captivate your imagination like ‘The Davinci Code’ would, but it will certainly make you more money.

Do you know 12 best color combinations to use for road signs? Can you name them in order of effectiveness? Do you know which color combo can be read on a sunny day from 280 feet? Which one can barely be seen from 90 feet?

Which color combinations do you use? Black/Yellow? Red/White? Blue/White? Which of these should you avoid (this answer will surprise you). Stop relying on gut feel or favorite colors. Follow these guidelines on all of your outdoor ad campaigns and you can’t go wrong.

Bonus #2:

Two FREE Marketing Review & Critique Certificates ($325 value)

Would you like to work in some custom testimonials or compelling offers into your marketing pieces? Are you ready to start testing a few advanced ideas on your own? Would you like to bounce your ideas off of a pro and fine-tune your approach? If so, we can help.

Sign up today and you’ll receive two FREE marketing review and critique certificates. Simply send us the piece you would like us to review and within 15 business days we will return it to you with our professional critique. These certificates are valid as long as you stay in the system.

We also accept any piece of marketing you have including outdoor designs, direct mail, and print ads. We will even take a look at your TV and radio spots if you have them. This is a very real $165 value. My billing rate when I left the consulting industry in 1998 was $325 an hour.

Bonus #3:

FREE Monthly Consulting and Tele-Coaching Calls ($495 value)

Unlike a lot of real estate gurus out there we still believe in the power of one-on-one coaching. There is simply no substitute for being able to speak with an experienced investor real-time about a solving a problem that is specific to you.

In our system, we give you the ability to do just that. Once a month, we will make ourselves available to you. Call-in days are scheduled a month in advance and all calls are answered in the order they are received. All calls are limited to 10-15 minutes a piece and we only allow one call per person per call-in day.

OK, that's it on the bonuses. In case you didn’t take the time to add it up but we just gave you another $4,856 of added value. There are more nuggets in here than you’d receive in a year’s worth of real estate boot camps.

Hopefully by now you’ve realized that we are serious about your success and want to earn your business …but there's still one more thing.

How about a skin-in-the game, risk reversal, money back guarantee?

Now please listen carefully: We’ve walked a mile in your shoes. We understand what it’s like to start a new business from scratch. We know what its like to live on the financial edge. We can even relate with the pressure that you get from family and friends when you quit that comfortable corporate job.

The last thing you need is to be forced using a marketing system you don’t want, need or have the time to use. This is why we’ve designed this System to be flexible. This is why we are comfortable making the following guarantee.

Sound reasonable?

In essence, you can use our marketing system for an entire month for FREE while you figure out if it’s a good fit for you or not. We’ll take all the risk. You have absolutely nothing to lose.

Plus, if things change for you several months down the road you’re not locked into any kind of long term contract. You go month to month and can get out of the System anytime you choose. You risk very little taking the System for a spin.

If you act now, your investment can start paying off big, like it has for others. The profits you make from using this System can add up to thousand, tens of thousands, hundreds of thousands of dollars, or more. It's up to you. Can you really afford to wait? To license the System now, there are...

…4 EASY WAYS TO ORDER:

One: CLICK HERE to use our safe and secure online ordering system. We accept, American Express, VISA, MasterCard and the Discover card. All online orders receive priority treatment.

Two: You can print and FAX THE ORDER FORM to us anytime, 24 hours a day, 7 days a week, using your choice of credit cards or check. Primary Fax: (614) 455-0895. Alternate Fax: 614-235-8904.

Three: You can CALL in your order at (888) 865- 0755, Monday thru Friday, 8-5 EST. We can process all your credit card orders over the phone.

Four: You can PRINT AND SEND your order in by mail. Please direct all correspondence to Quick Start Marketing Systems, Dept QST-1000, 2525 E. Main Street, Bexley, Ohio 43209

Yours for profitable investing,

Dave Zehala

P.S. Here’s a summary of everything you get with the System: Quick Start Vanity Number, Website, our copyright-free Marketing Tool Kit, Auto-Pilot Systems, and access to our Business Partners. Plus, you’ll receive these incredible bonuses: Newly published outdoor advertising research titled “Cracking the Color Code on Road Signs”, Two FREE Marketing Review & Critique Certificates and FREE Monthly Tele-Coaching Calls.